For over 55 years, B>MORE has been a name synonymous with heritage, craftsmanship, and timeless luxury. What began as a fine fabric trading house has evolved into a premier destination for men’s traditional wear, designed for those who appreciate elegance and demand excellence.

At B>MORE, we believe that true style is about making a statement—one that reflects tradition, sophistication, and confidence. Our meticulously curated collection blends rich fabrics, intricate artistry, and contemporary design, ensuring that every groom, wedding guest, and modern gentleman is adorned in nothing less than perfection.

From regal sherwanis to impeccably tailored bandhgalas, every piece is a testament to quality, refinement, and individuality. Our commitment extends beyond fashion—we offer an experience, a promise that when you wear B>MORE, you don’t just dress for the occasion—you own the moment.

1969
BHAGWANDAS & CO.
B>MORE began its journey in 1969 with the opening of its first store, Bhagwandas & Co., at Lalgate, Surat. Our initial offerings featured Tata fabrics and uniforms.
1989
EXPANSION OF PRODUCT RANGE
In 1989, Bhagwandas & Co. expanded its product range by introducing fabrics from other brands in addition to Tata fabrics, quickly becoming popular in Surat for its diverse fabric offerings.
2000
INTRODUCTION OF CASUAL WEAR
In 2000, Bhagwandas & Co. further enhanced its appeal by introducing national casual wear brands in the store, effectively meeting the growing demands of customers.
2002
ADDITION OF DESIGNER ETHNIC WEAR
In 2002, Bhagwandas & Co. broadened its offerings by adding designer ethnic wear to the store, providing customers with a wider variety of high-quality, fashionable options.
2005
REBRANDED AS B>MORE
In 2005, Bhagwandas & Co. continued its growth by rebranding and launching a new store, B>MORE, at Ratan Baug, Parle Point, Surat, thereby enhancing its reach and product offerings.
2010
NEW FLAGSHIP STORE LAUNCH AND EXPANSION
In 2010, B>MORE opened a 12,000 sqft. flagship store at Parle Point Circle, Surat, making history as the first retailer in the city to introduce a variety of international casual wear brands, alongside national casual wear, designer ethnic wear, fabrics, and tailoring services.
2021
EXPANSION AND RENOVATION OF B>MORE
In 2021, B>MORE transformed its flagship store into a premium 25,000 sqft. shopping experience across six floors, featuring top designer ethnic wear, international fashion brands, and premium fabric labels. The store offers customization services, a relaxing café, and valet parking for added convenience.
2022
NEW HORIZONS - EXPANSION INTO AHMEDABAD
In October 2022, B>MORE expanded nationally with a new store in Ahmedabad, offering premium designer ethnic wear from renowned names like Amit Arora, Daga lable, Purusham, Dhananjay and many more. The store also features top international casual wear brands, including Armani Exchange, Calvin Klein, and Tommy Hilfiger and many more making it a go-to destination for fashion enthusiasts.
2023
B>MORE'S FASHION FOOTPRINT GROWS IN CHENNAI
In September 2023, after the successful Ahmedabad launch, B>MORE opened a premium store in Chennai, offering designer ethnic wear from top names like Amit Arora, Daga label, Purusham, Dhananjay and many more. The store also features premium casual brands such as Lacoste, Calvin Klein, and Tommy Hilfiger and many more reinforcing B>MORE's status as a high-end fashion destination.
2023
B>MORE BRINGS FASHION TO RAIPUR
In October 2023, B>MORE expanded with a new store in Raipur, featuring a stunning collection of designer ethnic wear from top names like Amit Arora, Daga Label, Purusham, Dhananjay and many more. The store also offers a diverse range of casual wear brands, including Calvin Klein, Tommy Hilfiger, Levi's, and Jack & Jones and many more making it a top destination for fashion enthusiasts.
2023
LOOKING AHEAD: MORE STORES COMING SOON!
B>MORE is excited to announce that more stores are on the horizon, as we continue to expand our presence and bring high-quality fashion to even more cities across the India.